Introducing the discipline of venture design.

Disclaimer: Opinions expressed are solely my own and do not express the views or opinions of my employer.

I have been working with venture teams for more than two years at PwC New Ventures. Although I was informed I would be working with ventures during the job interviews (which was why I picked the job), little did I know that I would get so deep into a field now called venture design.

After prototyping and experimenting with numerous ventures, and witnessing ventures succeed and failed, I develop my theory about venture design.

In this…

Being data proficient is no longer optional for an intelligent product designer. How do we start and which direction should we go? Here’s what a data proficiency model for intelligent product designers would look like.

Photo by Maxime VALCARCE on Unsplash

Where My Interests Meet

Back in college, I studied two seemingly unrelated subjects: mathematics and psychology. I enjoy exploring the inner workings of humans and machines equally, but I struggled to fit my two disparate interests in one career. I had to make a choice: data science, or user experience design.

Fortunately, if one is in a similar situation today, he/she won’t have to pick. One can be an intelligent product designer. An intelligent product designer designs for systems that exhibit a certain degree of artificial intelligence.

Many have discussed what an intelligent designer is and the roles it plays. In this article, I…

Clubhouse’s product strategy, interaction model, OKRs, opportunities & threats, and business model recommendations

Disclaimer: Opinions expressed are solely my own and do not express the views or opinions of my employer.

If you are new to this publication, welcome! I am a venture designer and a product strategist, currently working at PwC Labs. I help venture teams develop and commercialize what start out as experimental concepts. I hope to share in this publication what I learned after four years incubating products within an enterprise.

It all starts somewhere…

Commercializing a product is not an easy task. This is especially true if you don’t have the product fully developed. …

Sharing a venture designer’s mindset & tools to learn.

Disclaimer: Opinions expressed are solely my own and do not express the views or opinions of my employer.

Venture building is about learning, but how do you know what you need to learn to begin with?

I mentioned in my first article that venture designers spend a lot of time doing non-design activities. Building tools to learn what nobody knows is one of them.

In this article, I will not only share mindsets and tools I use, but also a detailed approach to building the most important learning tool — a product’s OKR system. …

Spread love and show care in 2020 Halloween without running any COVID-19 risks 🎃

We have 1 week left before October ends to help children around the world. Would you like to join me?

This year is the 70th Anniversary of UNICEF Trick-or-Treat, or T-O-T. If you have never heard about UNICEF, or the annual campaign, I urge you to check them out. UNCEF made it very fun, meaningful, and rewarding.

UNICEF has been a major channel for me to help children around the globe since 2010 (fun facts at the end). It makes everything I do, every cent I earned and donated meaningful.

I want to share the joy with you and hope you will join me.

I come up with a Voice UX approach after studying conversational UI for a month. I share it in a case study with plenty examples.

As a product designer who’s thrilled with the rise of voice-driven experience design, I couldn’t help myself or stop my impulse to design an Alexa skill any more.

Two weeks ago, I designed an Amazon skill for Laundroom, a cross-platform service that helps college students with completing laundry duty. I initiated the Laundroom project back in 2016. …

Fergie Leung

De-dimensionalizing what I learned as a venture builder & product strategist. LinkedIn@fergieleung

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store