What is Venture Design?

Introducing the discipline of venture design.

Disclaimer: Opinions expressed are solely my own and do not express the views or opinions of my employer.

I have been working with venture teams for more than two years at PwC New Ventures. Although I was informed I would be working with ventures during the job interviews (which was why I picked the job), little did I know that I would get so deep into a field now called venture design.